Privacy Policy
Last updated: June 2026
1. Privacy at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to this privacy policy.
Data collection on this website
Who is responsible for data collection on this website? Data processing on this website is carried out by the website operator. You can find the operator's contact details in the section "Responsible party" of this privacy policy.
How do we collect your data? Your data is collected in part by you providing it to us. This may, for example, be data you enter into our contact form. Other data is collected automatically or with your consent when you visit the website by means of our IT systems. This is mainly technical data (e.g. internet browser, operating system or time of the page request). This data is collected automatically as soon as you enter this website.
What do we use your data for? Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour, provided you have consented to this.
What rights do you have regarding your data? You have the right at any time to receive information free of charge about the origin, recipients and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
2. Hosting
We host the content of our website with an external service provider (host). The personal data collected on this website is stored on the host's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated via a website.
Provider (host): Lovable Labs Incorporated, 1111b South Governors Avenue, Dover, DE 19904, USA (operated from Stockholm, Sweden by Lovable Labs Sweden AB, Regeringsgatan 25, 111 53 Stockholm, Sweden)
Domain / DNS management: The domain is registered and managed via IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany. DNS forwarding points to the hosting provider.
Purpose: Provision and delivery of the website
Data collected: technical access data (incl. IP address, date/time of access, browser/device information)
Legal basis: Art. 6(1)(b) and (f) GDPR
Third-country transfer: As the provider (also) processes data in the USA, the transfer takes place on the basis of the EU Commission's standard contractual clauses. A data processing agreement (DPA) is in place.
The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR). Where consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's device. Consent can be revoked at any time.
Content management / content delivery (Sanity)
The content of this website is managed and delivered via the headless content management system Sanity.
Provider: Sanity (provider of the headless CMS used)
Purpose: Management and delivery of website content (text, images)
Data collected: technical access data when retrieving content (incl. IP address)
Legal basis: Art. 6(1)(f) GDPR (reliable provision of content)
Third-country transfer: Where data is processed in third countries, this is safeguarded by the EU Commission's standard contractual clauses.
Data processing agreement: A data processing agreement (DPA) is in place with the provider.
3. General information and mandatory disclosures
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy. We point out that data transmission over the internet (e.g. communication by email) can have security gaps. Complete protection of data against access by third parties is not possible.
Responsible party
The party responsible for data processing on this website is:
Company: Concepture GmbH
Street: Breite Str. 42
Postcode / City: 50667 Cologne, Germany
Phone: +49 (0)221/999 837 – 0
Email: info@concepture.de
The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
Data protection officer
We have appointed a data protection officer for our company.
Name: Friederike Scholz
Company: Concepture GmbH
Street: Breite Str. 42
Postcode / City: 50667 Cologne, Germany
Phone: +49 (0)221 999837-37
Email: f.scholz@concepture.de
Storage duration
Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for processing no longer applies. If you assert a justified request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion takes place once these reasons no longer apply.
General information on the legal basis for data processing
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) or Art. 9(2)(a) GDPR. In the case of express consent to the transfer of personal data to third countries, processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your device, processing is additionally based on Section 25(1) TDDDG. Consent can be revoked at any time. Where your data is required for the performance of a contract or for pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data where this is necessary to fulfil a legal obligation, on the basis of Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR.
Recipients of personal data
In the course of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so, if we have a legitimate interest in the transfer or if another legal basis permits the transfer. When using processors, we only pass on personal data of our customers on the basis of a valid data processing agreement.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke consent already given at any time. The lawfulness of the data processing carried out until revocation remains unaffected.
Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ART. 21(1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ART. 21(2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work or place of the alleged breach. This right exists without prejudice to any other administrative or judicial remedy.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place where technically feasible.
Information, deletion and correction
Within the framework of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correction or deletion of this data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases: if you dispute the accuracy of your personal data stored by us, we usually need time to verify this — for the duration of the verification, you have the right to request the restriction of processing. If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion. If we no longer need your personal data but you need it to assert, defend or exercise legal claims, you have the right to request restriction instead of deletion. If you have lodged an objection under Art. 21(1) GDPR, a balance must be struck between your interests and ours — as long as it has not been determined whose interests prevail, you have the right to request restriction of processing.
SSL/TLS encryption
For security reasons and to protect the transmission of confidential content, such as enquiries you send to us as the site operator, this site uses SSL/TLS encryption. You can recognise an encrypted connection by the fact that the browser's address line changes from "http://" to "https://" and by the lock symbol in your browser line. When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.
4. Data collection on this website
Cookies
Our website uses so-called "cookies". Cookies are small text files and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.
Cookies may originate from us (first-party cookies) or from third-party companies (third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites.
Cookies that are necessary to carry out the electronic communication process, to provide certain functions you have requested, or to optimise the website (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. Where consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Consent management (consent banner)
This website uses a consent management mechanism (cookie consent banner) to obtain your consent to the storage of certain cookies or the use of certain technologies (in particular analytics tools) and to document this in a data-protection-compliant manner.
Purpose: Obtaining and documenting consent to consent-requiring technologies
Storage location of the consent: locally in your browser (local storage), key "concepture_consent"
Information stored: your decision (granted/declined)
Revocation: possible at any time via the "Cookie settings" function in the footer
Legal basis: Art. 6(1)(c) GDPR (proof of consent) or legitimate interest, Art. 6(1)(f) GDPR
Consent-requiring services (in particular Google Analytics) are only loaded after your consent. If you decline, these services are not activated.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- browser type and browser version
- operating system used
- referrer URL
- host name of the accessing computer
- time of the server request
- IP address
This data is not merged with other data sources. This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website — for this purpose, the server log files must be recorded.
Contact form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We do not pass on this data without your consent.
This data is processed on the basis of Art. 6(1)(b) GDPR, provided your enquiry is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) where requested; consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions — in particular retention periods — remain unaffected.
Transfer to HubSpot (CRM)
The data entered via the contact form is transmitted to and stored in our customer relationship management system HubSpot for the processing and management of your enquiry.
Provider: HubSpot, Inc., 2 Canal Park, Cambridge, MA 02141, USA
Purpose: Management of contact enquiries and existing and potential customer contacts
Data processed: the data you provide in the form (name, email, company, phone, message)
Legal basis: Art. 6(1)(b) GDPR (initiation of a contract) or Art. 6(1)(f) GDPR (efficient customer communication)
Third-country transfer: Data transfer to the USA, based on the EU Commission's standard contractual clauses
Certification: HubSpot is certified under the EU-US Data Privacy Framework (DPF)
Data processing: A data processing agreement (DPA) is in place with HubSpot.
For more information, please see HubSpot's privacy policy: https://legal.hubspot.com/privacy-policy
5. Analytics tools
Google Analytics 4
This website uses — after your consent — functions of the web analytics service Google Analytics 4. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Purpose: Analysis of usage behaviour to optimise the website
Examples of data collected: page views, approximate location (region), time on site, browser and operating system used, interactions, truncated/anonymised IP address
IP anonymisation: In Google Analytics 4, IP anonymisation is enabled by default; IP addresses are not logged or stored.
Legal basis: Art. 6(1)(a) GDPR and Section 25(1) TDDDG (consent)
Revocation: possible at any time via "Cookie settings" in the footer
Third-country transfer: Data transfer to the USA, based on the EU Commission's standard contractual clauses; Google LLC is certified under the EU-US Data Privacy Framework (DPF).
Data processing agreement: A data processing agreement (DPA) is in place with Google.
Google Analytics is only loaded after you have consented via the consent banner. Without consent, no analysis takes place. For more information on how Google handles user data, please see Google's privacy policy: https://policies.google.com/privacy
6. Data processing agreements
We have concluded data processing agreements (DPA) pursuant to Art. 28 GDPR with the providers mentioned above. These are contracts required under data protection law that ensure the providers only process the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.